64f1e02b20302731a71f653b Cr9AtW

Ukraine goes on the attack against Mars

Kiev has added two US food and beverage giants to its list of war sponsors because of their business in Russia

American food and beverage multinationals PepsiCo and Mars have been declared international war sponsors by the Ukrainian National Corruption Prevention Agency (NCPA) due to their reluctance to leave the Russian market, according to an announcement by the agency on Friday.

The NCPA had previously declared one of the world’s biggest snack companies, Mondelez International, an enemy of Ukraine for the same reason.

“Despite all the statements about reduction of their businesses, halting advertising and manufacturing in Russia, they [PepsiCo and Mars] keep working in Russia, paying significant taxes to the state budget,” the NCPA said in a statement.

The agency also said that the US corporate giants added to the list are “actively looking for new employees in Russia.” 

In March 2022, Mars announced plans to halt all advertising, media activity, and investment in Russia in the wake of Moscow’s military operation in Ukraine. However, the multinational continues to sell its products in the country and produces them locally.

These include candy bars and confectionery products such as Bounty, Milky Way, Twix and Mars, M&Ms, and Skittles, as well as Orbit and Wrigley’s chewing gum. Mars, which has operated in Russia for over 30 years, also produces pet food brands such as Pedigree, Royal Canin, Whiskas, and Sheba. 

Read more

Oreo manufacturer branded enemy of Ukraine

Separately, the food giant has outlined plans to provide financial support to Ukraine. Earlier this year, Mars said it had donated $13.5 million to help Ukrainian “people and their pets” impacted by the conflict. The move caused concerns among Russian lawmakers, while the prosecutor general ordered an investigation into the company for possible financing of the Armed Forces of Ukraine.

In September 2022, PepsiCo announced that it would halt local production of its flagship soft drink Pepsi, as well as Mirinda, 7up, and Mountain Dew. The company added that it would continue to sell only essential items in Russia, including milk, dairy products, infant formula, and baby food.

PepsiCo has operated over 20 enterprises in the sanction-hit country and invested more than $10 billion into its Russian business. Russia is the third largest market for the corporation in terms of revenue after the US and Mexico. Pepsi was the first American brand to take root in the country in 1972, when it was still the Soviet Union.

So far, Ukraine has has added almost 40 international companies, including Unilever, Xiaomi, Bacardi, Procter & Gamble, Yves Rocher, and Alibaba (the owner of AliExpress) to its list of war sponsors over their reluctance to leave the Russian market.

For more stories on economy & finance visit RT’s business section


Leave a Reply

Your email address will not be published. Required fields are marked *